Top 10 Data Analysis Tools for B2B Marketing in 2022
The missing piece of the puzzle that answers this question is marketing analytics. Data is gathered using analytical techniques to determine patterns of customer behavior and trends in your B2B marketing efforts. The benefit of this method is that it allows you to apply your findings to improve future ads based on what worked before. A B2B marketer that knows analytics can significantly boost lead generation and sales while reducing marketing waste. Before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precise.
What are Data Analysis Tools?
Data analysis tools are sets of maps, graphs, and charts that are used to collect, analyze, extrapolate, and visualize data for a number of businesses and applications. This makes manipulating your data and identifying patterns and trends in business performance much easier and faster, allowing you to make necessary adjustments.
COVID-19 may have reshuffled all of the cards in the corporate world, but the growing use of Big Data solutions in business intelligence predates the global pandemic. Companies are scrambling to hire analytics and data professionals who can sift through data that has been isolated by departments and lacks cohesiveness.
Data quality is becoming increasingly important for marketing and sales success, according to 89 percent of B2B marketers. However, 49% of them indicated they lacked confidence in their own data. Machine learning and artificial intelligence are also crucial to enhancing data quality, accuracy, and gaining insights. Taking untapped, disconnected big data silos and organizing the reams of data to uncover patterns and trends is, nevertheless, a critical component of unlocking insights to help you improve your marketing efforts. With the rise of data analytics in B2B marketing, it’s worth emphasizing how it can help you increase your Return on Marketing Investment (ROMI).
Top 10 Data Analysis Tools for B2B Marketers
1. Tableau
Tableau is an excellent analytics application that enables businesses to connect, visualize, and share their data in real-time. It has simple drag-and-drop tools that give even the least tech-savvy users in-depth access to big data analytics. The company’s recent acquisition by Salesforce has enabled collaboration between the two platforms in order to unearth deeper insights, make better decisions, and provide a more intuitive and personalized customer experience. Tableau starts at $12 per user per month for the desktop version and $15 per user per month for the online version.
2. Oktopost
For several years, GetApp has favoured Oktopost’s social media solutions. The solution excels in tracking lead creation across social media platforms, especially in terms of comprehending the entire lead path and attributing leads to specific posts, campaigns, channels, or profiles. You can give a monetary value to your campaign activities while watching your KPIs to see where the highest ROI is coming from.
Oktopost has developed its own set of data analysis capabilities, branded Social BI, in addition to widespread connectivity with the majority of CRMs and interfaces. They come with all of the tools you’ll need to not only analyse and monitor your social media initiatives, but also to gather data-driven insights for your business. Oktopost plans are priced individually and on a case-by-case basis.
3. Sisense
Sisense’s “badass” technology was the first to offer a single-stack solution in the data analytics space. The tool features machine-learning-based anomaly detection, and the SiSense AI algorithm maximises accuracy by relying on high-performance deep learning networks. The application is highly customisable, allowing you to create custom dashboards for each member of your team. Pricing is determined on a case-by-case basis and varies depending on the needs of the users.
4. SHIELD
Shieldapp is a must-have for any digital marketer that uses LinkedIn as their major social media network. The programme can track and aggregate metrics for an unlimited number of LinkedIn accounts. This is fortunate, because LinkedIn accounts for 80% of all B2B social leads. Shield has a highly customisable dashboard that can track each team member’s presence individually, as well as their social growth and engagement changes over time.
Shield also offers AI-assisted data collecting, report generation, and dynamic dashboards. This ensures that the quality of your reports and data remains consistent, allowing team members to focus on other elements of data analytics. Shield’s pricing starts at $12 per month and includes a 10-day free trial.
5. Qlik
For the ninth year in a row, Qlik has been named the best data analytics tool. It is an all-in-one, end-to-end data management solution that is designed to transform your organisation from the ground up. The Qlik Analytics Platform can be used as a standalone mashup or embedded within IoT platforms, information services, or applications. This enables users to share the value and insights gained through data analysis with a much larger set of suppliers and partners.
The Associative engine of Qlik lies at the heart of the tool’s data analytics features. It includes a vast library of client-side APIs to aid in the visualisation building process and allows users to reuse past models, graphics, and setups with new projects. Qlik Sense is available for $30, with a 30-day free trial included.
6. Keyhole
Keyhole is a hashtag analytics platform that works across Twitter, Instagram, and Facebook. It’s the market leader in hashtag monitoring, and it can track your hashtags in real time and share the results with your clients via a range of high-quality, client-ready PDF reports. Keyhole also enables campaign ROI calculations using high-quality, accurate data that has been verified by the company’s verification and guarantee.
In addition to hashtags, Keyhole can perform a detailed study of social sentiment for your various postings over time. It can also identify industry influencers and analyse their posting history to ensure that you deliver them the proper product or service. Keyhole costs $49 per month for each tool, or $59 for both. A 7-day free trial is included with the Keyhole Suite.
7. Looker
Looker is one of the most popular data analysis tools available. Looker, which was acquired by Google in 2019, excels in combining data analytics with interactive data visualisations, making deep analysis more manageable.
Looker is distinguished by its proprietary LookML modelling language for data management. It extends normal SQL capability to enable for on-the-fly model generation. The tool accomplishes this by utilising pre-built “Looker Blocks” that include data models, SQL patterns, and onboard visualisations. Looker pricing is determined on a case-by-case basis, based on the number of users and scale of deployment.
8. Exponea
Exponea is a data analytics platform that focuses on AI-powered personalisation and real-time updates. Exponea aspires to be a one-stop shop for your customer acquisition and retention needs. The user can use the Single Customer View to launch highly-specialized and different campaigns that are automatically optimised for each customer. This is done by examining the customer’s previous, current, and predicted activities using machine learning algorithms, and it’s easily scalable across your numerous touchpoints. For all of Exponea’s various packages, pricing is available upon request.
9. Contentsquare
Contentsquare is a digital analytics Swiss army knife. The tool package gives data-driven insights to departments across your brand, from digital marketing to operations, merchandising to UX. When it comes to capturing and analysing every in-page interaction and micro-gesture, data analytics shines, and it gives you, the user, a reason why.
The simple-to-use package also includes a “CS Live” Chrome Extension, which allows company stakeholders and team members to get quick responses to their inquiries without having to leave the office. Contentsquare also provides AI-assisted alerts for increases in specific KPIs that are more relevant to your brand and content. Contentsquare pricing is based on the number of monthly page views or sessions and is determined on a case-by-case basis.
10. GoodData
GoodData is a data analytics platform that “doesn’t require a PhD to use,” according to its website. The analytics package is great for sharing results with other companies in your network, making decision-making more transparent and simplified. Customers can also create and publish their own reports and dashboards. This is accomplished by incorporating embedded analytics into your products and services to obtain more detailed client information. It also features four data centres, allowing data to be moved freely between them at any moment. GoodData’s paid plans start at $20 per month and feature a 30-day free trial, as well as the option of a free plan.
Final Thoughts
Big data analytics are increasingly being accepted and used across departments and job categories in enterprises. AI and big data are important components of any effective B2B marketing strategy, from improving market research and pricing to optimising tailored buyer journeys.
Data analytics solutions are the most direct way to ensure that every marketing dollar generates the highest potential return on investment. The first step toward making your disconnected data work for you is to understand the major factors for determining which solution is best for your business needs. Please feel free to add your favourites in the comments section as our list is far from complete.