Top 10 B2B Lead Generation Tools to Use In 2022

Do you have a forward-thinking lead generation strategy in place to help you scale in 2022 and beyond? Get ahead of the curve and try these B2B Lead Generation tools to get more B2B leads, fast.

Every day, it seems like a new B2B lead generation technology appears while another fades away, but there are a few that have endured the test of time. These technologies have a track record of nearly completely automating the generation of high-quality, high-converting leads for B2B companies.

The good news is that they won’t be phased out by 2022, so you can use any of these technologies to boost your lead generation efforts for months to come. Lead capture isn’t only about getting more people to visit your site; it’s also about persuading them to perform the desired action, such as purchasing something or joining your email list.

Lead generation is the backbone of successful enterprises in the realm of online marketing. It is the process of gathering information from website visitors in order to turn them into loyal clients.

What is a B2B Lead Generation Tool?

The marketing process of creating and capturing client interest in products/services in order to establish a sales pipeline is referred to as B2B lead generation tools or software.

Lead generating via digital media is common, and the introduction of new online lead generation strategies has resulted in substantial changes. The wealth of knowledge available on the internet has enticed purchasers, and new B2B Lead Generation tools prequalify visitors before bringing them to the sales staff.

Top 10 B2B Lead Generation Tools to Use In 2022

1. Prospect.io

Prospect.io is a leading sales automation tool that helps you increase the productivity of your outbound sales force. It streamlines your outreach process by confirming names, emails, and other contact information in a single click, allowing you to access, organize, and visualize prospects’ information. The following are the important characteristics of the best lead generation software.

• With the help of tools, create a target customer list and deliver targeted messages to your prospects, which is an important component of outbound sales.
• To reach prospects and increase sales productivity, automate outbound sales by developing email sequences that mix emails and follow-up calls in external platforms.
• The lead generation platform saves time by quickly locating relevant information. It enables sales representatives to make the best selections possible while remaining focused and productive.

Prospect.io has two pricing options, both of which come with a 30-day money-back guarantee. The ‘Essential’ plan costs $79 per month (plus $29 per month for each additional user), while the ‘Business’ plan costs $129 per month (plus $39 per month for each additional user).

2. Swordfish AI

In 2022, Swordfish AI (swordfish.ai) is one of the top email and cell phone finder tools available. Swordfish AI connects to over 200 network data partners at the same time to provide users with the most current and correct contact information, including personal and business email addresses, as well as the most valuable piece of personal contact information, cell phone and mobile phone numbers.

Swordfish AI is a free Google Chrome extension plugin that interacts with Facebook, Twitter, LinkedIn, GitHub, Meetup, Stack Overflow, Dribble, Xing, Bing, Gmail, and Google to work on the most popular social network profiles on the web. The Swordfish Chrome Extension will show you all of the contact information that has been found for that person’s profile.

The bulk upload and data list enrichment tool on the Swordfish.ai website can also be used to find cell phone numbers and email addresses without the use of a Chrome plugin.

3. Airship

The Airship is a leading customer engagement platform that lets you engage customers by providing targeted messages at the perfect time, defining your brand, and increasing conversions. Smart upsell and cross-sell offerings help to boost your customer lifetime value (CLTV).

Here are some of the Airship’s primary features that aid lead generating programmes.

• With direct channels, you have a better chance of acquiring new clients and maintaining a direct relationship with them.
• You can deliver users the relevant opt-in offers at the right moment with high-context tailored communications using Orchestration technologies.
• Determine which audience segments have the highest levels of engagement and conversions on which channels.

Airship’s pricing structures are tailored to your specific requirements, and you can quickly add new capabilities as your engagement tactics evolve. By submitting a request, you can obtain pricing information.

4. Hunter.io

Hunter.io is one of the greatest email lead creation tools available, allowing marketers to quickly find contact information (email addresses) from any website. It allows you to find email addresses in a matter of seconds and build new contacts that are crucial to your organization.

The following are the primary characteristics of the sales lead creation tool.

• Hunter.io’s domain search makes it easier to figure out who to contact in the business world. In a matter of seconds, it generates a list of email addresses from the internet, complete with confidence scores and sources.
• By integrating your email formats, email addresses, and verifications to discover the proper contact information in seconds, the email finder assists you in making new contacts.

The pricing for Hunter.io starts at $49.00 per month for the ‘Starter’ plan, $199/ month for the ‘Growth’ plan, and $399 for the ‘Enterprise’ plan.

5. GetResponse

GetResponse is a comprehensive marketing platform that lets you create content, increase sales, and drive visitors to your website. It has eCommerce capabilities, webinar hosting, landing sites, and sales funnels that are automated.

GetResponse’s automation platform for lead creation has the following major features:

• GetResponse allows you to automate important processes and execute powerful marketing campaigns with its integrated email marketing, autoresponders, and landing pages.
• Advanced analytics makes it easier to measure conversions, leads, and ROI, as well as figure out what your consumers want.

GetResponse’s pricing starts at $15 per month (Email Plan) for up to 1,000 subscribers, $25 for 2500 subscribers, and $65 for 10,000 subscribers. All options include an unlimited number of emails and autoresponders.

6. Marketo 

Marketo provides powerful lead management tools that assist organizations in building relationships with prospects before they meet with sales representatives. You can also use inbound and outbound marketing strategies to attract top-up funnel traffic, hence enhancing the quality of sales leads.

Marketo’s standout features for lead generating initiatives are as follows:

• It aids in the acquisition of top-of-funnel traffic via inbound and outbound campaigns, as well as the conversion of leads via landing pages and progressive forms.
• With relevant, tailored nurturing programmes and powerful scoring tools, you can develop and qualify potential buyers before passing them on to the sales team.
• Prioritize the finest offers and focus sales interactions on the most qualified and urgent prospects.

Marketo has several pricing options dependent on the size of your database. You’ll need to make a pricing request.

7. Outreach.io

Outreach.io is a sales engagement and email outreach tool that helps to improve interactions with outbound sales prospects via email and other touchpoints such as cold calling. Next-generation email outreach software enables you to contact sales leads and establish automated sequences for efficient lead acquisition. It improves sales performance by utilizing machine learning.

The primary features of Outreach.io as an email lead creation software are listed below.

• You may expedite lead-generating efforts with the robust sales outreach tool’s powerful sequences. The sales cadence consists of sub-tasks that are assigned to your sales staff in order for them to participate in methodical prospecting.
• It delivers real-time analytics on your cold email outreach campaigns, allowing you to take appropriate actions to improve the situation.
• You may examine sales process insights using the sales engagement tool to improve engagement. It also combines all of your sales and CRM activities into a single platform.

8. HubSpot

HubSpot CRM is a powerful lead management solution that includes free inbound marketing tools to help you generate more qualified leads and convert them. It aids in the tracking of interactions and the nurturing of prospects, allowing your sales staff to keep informed. You gain real-time visibility into your sales pipeline with complete reports on sales activity, productivity, and individual performance.

HubSpot CRM software’s primary features that aid in lead capture.

• You can quickly log and track emails, as well as preserve a record of all email correspondence and the prospect’s position in the sales funnel.
• With this application, you can instantly establish a library of the most recent marketing and sales content for your entire team and include a link to it in your emails.
• You may share Meetings links with your contacts to help their book time, and you can sync Meetings links with your calendar to keep your appointments up to date.

The ‘Starter’ plan costs $40 per month, the ‘Professional’ plan costs $800 per month, and the ‘Enterprise’ plan costs $3,200 per month. CMS hub is a new add-on that costs $240 per month for a ‘Professional’ plan and $900 per month for an ‘Enterprise’ plan.

9. Hootsuite

Hootsuite is one of the most popular social media management platforms for generating leads. It assists you in locating suitable leads on social media and educating them about your products and services. After that, you can nurture those leads and form deep bonds with them. Measure leads and saves social insights in your CRM as well.

The following are the primary features of the social media management tool:

• It allows digital marketers to construct effective social marketing campaigns on a variety of platforms, including Facebook, Twitter, and Instagram.
• With a variety of professional-looking social media campaigns, such as sweepstakes and caption posts, you can quickly produce the greatest leads.
• It is beneficial to actively listen and interact with people who are relevant to your business, as well as to participate in related topics.

Hootsuite offers a variety of plans to suit a variety of business needs. The ‘Professional’ plan is $29 per user, the ‘Team’ plan is $129 for three users, the ‘Business’ plan is $599 for five users, and the ‘Enterprise’ plan has unique pricing.

10. Leadpages

Leadpages offers the best online website builder experience, allowing you to quickly design a high-converting website with code-free changes. It enables you to create the most effective websites with a conversion rate of 100%.

The following are the key features of the Leadpages website building tool:

• With professionally designed mobile responsive website templates, it assists you in creating a high-quality converting website.
• Customization without the use of code. It simply implies that you must drag & drop your stuff into the relevant location.
• Set up automated lead notifications to receive new subscriber information in your mailbox.
• With the built-in lead magnet distribution mechanism, you can rapidly transmit your digital products to your subscribers.

The ‘Advanced’ plan costs $199 per month, the ‘Pro’ plan costs $48 per month, and the ‘Standard’ plan is $25 per month.

Final Thoughts

Having the correct lead-generating solutions for your B2B or B2C company can help you better your marketing approach and capture more qualified leads. For initial prospecting, nurturing, and conversions, it is critical. Take a look at the B2B Lead Generation Tools listed above to see how they can help you streamline your sales and marketing processes, improve your online lead creation efforts, and close more deals.